Our research-to-action and specialist consultancy firm offers an empirics-grounded approach to geopolitics and leadership. We focus on applying research findings to real-world situations, aiming to generate actionable insights for public and private decision-makers. We leverage cutting-edge technology and data analysis to identify potential risks and opportunities in complex geopolitical landscapes.

Meet the Team

BrainStates Inc. stands at the forefront of integrating cognitive neuroscience, leadership, and risk management to address pressing real-world challenges. The company, co-founded by Amber Brittain-Hale, Ph.D. and Jodie-Carla Hatherall, is a testament to the power of combining diverse fields of expertise to provide actionable insights and innovative solutions to decision-makers using cutting-edge technology.

The foundation of BrainStates Inc. is built on a shared commitment to evidence-based decision-making and a deep understanding of organizational behavior. This unique fusion allows the company to navigate complex business environments and provide strategic insights, particularly in areas where business dynamics intersect with international relations and policy.

At the heart of BrainStates Inc.'s approach is a focus on geopolitics, foreign policy, and diplomacy, enriched by Amber's extensive background in these areas. Her expertise in policy and governance, augmented by a strong grounding in psychobiographical analysis, brings a nuanced perspective to the company's strategic advisory services.

With her profound knowledge of cognitive neuroscience and risk decision-making, Jodie-Carla contributes an essential dimension to BrainStates Inc. Her extensive research in global strategy, leadership, organizational behavior, and workplace psychology is integral to the company’s operations. Her insights are crucial in understanding and navigating the complexities of the global business landscape, complementing Amber's focus on geopolitics and policy.

Together, the partnership at BrainStates Inc. forms a balanced and powerful alliance, delivering a comprehensive and insightful approach to international business environments. The company’s success lies in merging distinct yet complementary skills, offering a holistic perspective in global leadership, change management, and neuroleadership. Through BrainStates Inc., Amber and Jodie-Carla continue to make significant strides in advancing risk management, organizational development, and decision-making processes.

Co-Founder Jodie-Carla Hatherall

  • Jodie-Carla Hatherall is a distinguished Ph.D. student at Pepperdine University's Graduate School of Education and Psychology, where she conducts innovative research in cognitive neuroscience and risk decision-making. She has garnered significant recognition for her proven track record in the design and implementation of transformational change and risk management frameworks (IBP), both nationally and globally. Jodie-Carla's impressive skill set includes baseline specification and target program delivery with a focus on insurable and litigated risk modeling, as well as domestic and international risk and compliance management. She is also known for her ability to establish and manage high-performing teams.

    In addition to her academic pursuits, Jodie-Carla has carved out a niche for herself as a specialist in several areas. Her expertise in global strategy and leadership, culture and change management, and organizational behavior and workplace psychology has propelled her to the forefront of her field. Through her multifaceted approach to research and practical applications, Jodie-Carla Hatherall continues to make a significant impact on the understanding and advancement of risk management and organizational development.ption

  • Dr. Amber Brittain-Hale, a distinguished Co-Founder of BrainStates Inc., is renowned for her foreign policy analysis, diplomacy, and applied history expertise. Her approach to applying extensive research to real-world challenges has made her London-based firm a leader in offering decision-makers advanced, technology-driven insights. As a Director at The Brittain Group in San Diego, Amber excels in stakeholder management, business analysis, and strategic communication, leveraging her deep understanding of international dynamics and historical contexts.

    Amber's exceptional ability to analyze global trends and identify underlying patterns has significantly contributed to various collaborative projects across non-profit, policy, and political sectors. Her skills in troubleshooting and strategic process development have made her an invaluable advisor to executive teams, especially in areas that require a nuanced understanding of foreign policy and diplomatic strategies.

    Dr. Brittain-Hale holds a Ph.D. in Global Leadership and Change from Pepperdine University, a testament to her dedication to impactful leadership in complex international arenas. Her academic journey also includes a Master of Arts in International Relations from the University of San Diego and a Bachelor of Arts in International Relations from Brigham Young University, underlining her comprehensive grasp of global affairs.

    Her work, marked by a unique combination of foreign policy analysis, diplomatic acuity, and a deep appreciation for historical insights, continues to make significant contributions in these fields. Dr. Brittain-Hale's expertise enhances the strategic direction of BrainStates Inc. It cements her status as a thought leader in navigating the complexities of international relations and history-informed decision-making.